Archive for April, 2013

How do you measure results in the Social Media landscape?

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Skipping across the net this morning with a cup of jet fuel in my hand I couldn’t help but LMAO when I stumbled across this Adobe video on YouTube. Social Media is an enigma to many clients just as SEO was and still is (a decade after realizing the necessity to engage but still refusing to do so with confidence it will impact your sales). What I see happening in the Social Media landscape is no different than that which we witnessed through every change on the internet (from the days of Flash and a client’s demand to have spinning logos to the realization content is what people want). Ignorance is bliss and still alive and well.

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