Archive for November, 2014

Adaptive vs. Responsive Web Design

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You’ve most likely heard  the term “Responsive” when discussing the build or redesign of your website. Since the term was coined, the concept has been accepted as a best practice and the process has matured, so much so it’s all but expected for any new website project. For those that haven’t, Responsive web design (RWD) is an approach to web design whose purpose is to provide an optimal viewing experience — easy reading and navigation with a minimum of resizing, panning, and scrolling, and it does so across a wide range of devices (from desktop computer monitors to mobile phones). However, as hugely successful and user oriented as RWD has proven to be, it is not without its shortcomings, and those shortcomings are unfortunately a general misunderstanding it seems, as to what Responsive is and is not – and that misunderstanding can negatively impact your expectations as a client if you use the term inappropriately with your new design/programming team.

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