Great advertising is a moment of inspiration in a sea
of mediocrity. Absolut brilliance. Greatness that
doesn't just happen, but something that's nurtured and
grown. It takes a tough man to make a tender chicken.
Great advertising isn't fifteen minutes of fame... It takes
a licking and keeps on ticking. Creativity? When it's
great you can not only change a company, you can
change an industry. Just do it.